Life in plastic is fantastic.
In the spirit of one of our anthems, Barbie Girl, and given our love for nature (especially Emil’s, he’s recently discovered it and won’t stop bugging the rest of us about his newfound love – getting kind of jealous), the OutsiderZ team challenged me to wear trash. Plastic waste, to be more specific. So I went to our attic, brought out the dozens of plastic bags Emil always screams at me to throw away but I vehemently refuse and hoard, since, some day, I shall find a use for them. The day has come. Suck it, E.
So, let’s see how this went. I started from the top, by creating a true fascinator from a Chinese takeout plastic bag. I’m actually pretty pleased with how this one turned up. Philip Treacy got nothing on me. No – thing.
Then, moving onto my lower body, things got a little complicated. Let’s just say, making a dress or an outfit out of trash is not as easy as it looks.
… or is it?
This is a dress made out of trash. Yes, you read that right.
The H&M Conscious Exclusive Collection 2017 has been launched today – and this dreamy dress is part of it. What makes it even dreamier is the fact that, just like all the items in this collection, it’s made 100% out of sustainable materials, such as recycled polyester. Another ingenious fabric used in some of the Conscious Exclusive is the BIONIC® – a polyester made of plastics recycled from shoreline waste. So yes, you are, technically wearing trash. And that’s amazing. Considering the fact that the fashion industry is one of the most polluting among them all, I think initiatives such as the H&M Conscious deserve a slow clap. Sure, they are still a fast fashion brand, however if all fast fashion brands decided to invest in sustainability, at least for one collection, things would be rather different. It’s a big baby step, if I may be cheesy, a baby step that will hopefully encourage more brands to step it up.