“This probably sounds stupid: but maybe (I’d like people to focus more on) the fact that I’m not perfect.”
People have been talking a lot about influencers, bloggers, vloggers, call them what you will, lately. Particularly on the topic of being fake – influencers are accused of portraying an image of themselves and their lives that is not real, an image of perfection. The one without sin should throw the first stone, right? I think we’re all guilty of making our lives seem the tiniest bit better on our social medias, using the right angles, the right filters and the right editing apps for our selfies. So, when it comes down to it, I think most people want to project that image – of a perfect life, or the perfect body. It’s just easier for influencers, as they travel a lot, have the coolest clothes and their job sometimes requires them to look in a certain way (or at least it used to – outsiders worldwide are redefining the norms as we speak). Given this general chase for perfection, I think it’s refreshing when an influencer such as Ebba Zingmark tells her readers specifically not to see her as perfect.
Another thing about Ebba that, we believe, (RE)Defines Normality, is the fact that she is an introvert – and she’s not ashamed to talk about it. I am an introvert too and, often times, society just doesn’t understand how we function, sees us as weird and most likely to end up unsuccessful due to our socially awkward nature. But Ebba here just proved them wrong and we’re so thankful for it.
My name is Ebba, I’m a 21 year old blogger slash student slash model trying to figure out how to live my life the best way possible. I’m born and raised in a town in the north of Sweden called Umeå, but nowadays I’m based in Gothenburg (where my school is) and Berlin (where my boyfriend and most of my work is).
2. What’s your favourite part about being a blogger?
Being completely free to communicate whatever I want tin my channels. To be my own boss, decide how I handle my working days and to always have a big supportive, smart and engaged group of readers with me.
3. What’s the biggest challenge you had to overcome in your career?
Probably time management. I have a hard time giving myself free time since I love my work, but working 24/7 is not a sustainable lifestyle health-wise, of obvious reasons, haha.
4. Your favorite place and why?
I’m a very mobile person- it’s impossible to give you just one place. There’s so many places I really really love all obver the world. But if I have to pick something, I’d say my heart is split up between my family’s cottage by the sea in the north of Sweden and my hoods in Neukölln and Kreuzberg in Berlin.
You often talk about feminism, being an introvert and other social issues. Do you think it’s important for influencers to speak out on more than just style?
I really think that no influencer has the responsibility to be a political or ethical role model just because he or she has a lot of followers, it’s totally okay to just inspire within the topic you’ve chosen to focus on too. Not everyone is suitable for that role.
Personally, I just have a hard time not letting my personality and opinions shining through in my channels, and I have a huge need for discussing everything I think about, so that comes naturally for me. And if I affect someone to become a little more of a feminist or choose a vegetarian alternative before a meat one, that’s a huge plus!
6. Influencers are often accused of being sellouts – that they promote products just because they are paid to do so, not because they actually like them. As a person with a lot of influence, how do you maintain your credibility? Did you ever work with a brand you didn’t believe in?
I think you have to have a lot of ethical capital in your own life before making a statement like that. If you take a look around- almost all professions include some kind of encouragement for consumption. As a blogger I can at least choose myself what I’m promoting, unlike someone working in a grocery store, for example.
7. What is one thing about you or your blog you wished people paid more attention/importance to?
This probably sounds stupid: but maybe the fact that I’m not perfect. People look at my pictures commenting that I’m so beautiful and so on, without thinking about all the time I’ve put on make up, picking out the right pictures and editing. My photos is an aesthetic picture I like to communicate, not the “everyday Ebba”. I’m walking around with messy hair, dirt or stains on my clothes, pimples etc sometimes, like everyone else.
8. What are three essential qualities all influencers should have?
Self confidence, creativity and humility.
What is one compromise you would never make for your career?
I would never let it limit my creative language. I’d never let someone else decide what images to post or texts to write.
What’s your biggest insecurity?
Probably most social situations. I’m actually pretty introvert and generally socially akward. I’m kind of okay with that tho, that’s just who I am, haha.